Let’s put our shoes on and go for a little stroll down memory lane, shall we?
So kiss a little longer,
Stay close a little longer
Pull tight a little longer; longer with Big Red!
That Big Red freshness lasts right through it.
Your fresh breath goes on and on while you chew it.
Say goodbye a little longer, make it last a little longer,
Give your breath long-lasting freshness with Big Red!
It’s one of those jingles that somehow manage to be stickier than the gum. It sticks to your brain cells like a wad of silly putty sticks to shag carpeting. It’s the ad campaign that eventually made Big Red the most popular cinnamon gum on the market.
Debuting in 1975, courtesy of Wrigley Chewing Gum, Big Red packed a punch of cinnamon flavor into each stick, sure to make the breath fresher and instigate kissing, if the commercials were any indication. It would seem that all that ever happened on a Big Red commercial was a bunch of people in amorous lip-lock. No endearing little cartoon characters, no visual floods of flavor washing over your tongue, nothing but a bunch of kissing. And, as it turned out, nothing else was needed to sell this gum … well, except a catchy jingle. In case you are wondering to whom we owe our collective appreciation for this memorable ditty, it was composer Peter Cofield from the New York ad agency, Sunday Productions. So popular was the jingle that Wrigley used it continuously from 1979 to 1998, ensuring that it was firmly planted into our pop culture consciousness.
In 2001, Big Red’s flavor was updated to add more “boldness”, which probably just means they added a little more cinnamon. In 2003, the company began using a combination of artificial sweeteners and sugar to make it a bit more tooth-friendly, but one assumes it remained just as bold.
Regardless, it is a gum that is thoroughly ingrained into every person who ever stepped foot into the 70’s and 80’s decades. You couldn’t escape the song then, and there is a good possibility that you can’t escape it right now. And, if you happened to walk around chewing Big Red back in the day, we’d love to hear any thoughts you might muster in our comments section. Now, go hum that jingle for the rest of the day.