Bonkers!

Bonkers

“Bonkers! Bonks ya out!”

For their considerably short existence, those little chewy candy squares known as Bonkers! made quite the impression. Some will remember their soft pliability, others their flavorful punch. And for anyone regularly watching television in the 80s, it was impossibly not to take notice of their humorous commercials that featured giant fruit dropping from the sky and landing on an unwitting bystander. Whatever the reason, they are a candy that remains sorely missed from legions of fans that still wonder whatever happened to their beloved Bonkers!

Bonkers! was produced by Nabisco in the 80s, and each rectangular package contained numerous individually-wrapped squares of candy (similar to Starbursts.) Each square had a gum-like texture and consisted of an outer layer surrounding an inner pouch of flavorful filling. They were available in flavors such as watermelon, grape, orange, and strawberry. The company later introduced a chocolate version with a chewy fudge center.

The candy was popular, thanks in part to the humorous ad campaign with commercials that ran in frequent rotation. Then, like so many memorable products, one day “Bonkers! simply vanished from store shelves, never to be heard from again. And while nobody would argue that they were enormously successful, it is clear from the affection that remains to this day, that they certainly had a respectable fan base. Perhaps toying on these emotions, another candy company, Joyco, has recently introduced a line of similarly-packaged candy called “Bonkers! But one should be forewarned that they bear almost no resemblance to the original – a candy whose noted absence continues to drive nostalgic fans bonkers to this day. Soon, they may have something to rejoice over, however, as Leaf Brands, who acquired the trademark in the 2012, is rumored to be ready to re-introduce Bonkers in 2014. Very good news, indeed.

If you were once a fan of these confectionery morsels of chewy goodness, we welcome all of your thoughts in our comments section.

16 Responses to “Bonkers!”

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  1. Sandra Deacon says:

    I have been looking for these for ever. My 31 year old daughter loved the grape ones , let me know if you can order these at this web site if not let me know of one PLEASE.

  2. catherine beattie says:

    when i was little i loved purple bonkers! i have lived in northern ireland since 1990, and have wanted these ever since i left san francisco! i am 28 now… please find these! pure nostalgia!!!

  3. whaaat says:

    Dam I’ve been thinking about these. Wish you were here!

  4. Doktor J says:

    Why can’t Nabisco start producing these again? From everything I’ve seen, everyone else loved them as much as I did, so it can’t have been a lack of popularity that caused Nabisco to stop making them.

    Maybe whatever made it taste so good was bad for us, and thus it was just quietly pulled from the shelves to leave us in eternal wonder and dismay?

  5. Blackb3lt says:

    C’mon Nabisco, bring back bonkers! But leave out any Hydrogenated Oils!

  6. Vicki says:

    Leaf Brands is bringing these back!! So for all you Bonkers Fans out there, keep an eye out for the return of these candies later this year (2012), hopefully.

  7. april says:

    I wish I can buy all the retro candy and set around my house watching horror movie!! Them good days :0)

  8. Rebecca says:

    PLEASE BRING BACK THE BONKERS!!!! I used to sweet talk my great grandma into buying me a pack everytime we went to the store :) my sister and I would get two different flavors and trade them :)

  9. Tanya Morin says:

    Please bring back Bonkers. I live in Canada and would do anything to have this candy again :-)

  10. Lori says:

    I love bonkers and wish I could get them again. I have a red one on my desk for years and won’t eat it until I find more, they should bring them back!

  11. Mich says:

    Oh my gosh! I couldn’t remember the name, I LOVED Bonkers,
    Please please bring them back?,

  12. Michael Crowe says:

    I would love to see bonkers again. These were my favorite childhood candy. I have been searching like crazy trying to find a place that would sell them. Too bad kids have to grow up today without Bonkers…prolly what’s wrong with all the kids today lol

  13. Kate says:

    Grape Bonkers!!! Man what I wouldn’t give for some grape Bonkers!!! Pleeeease!!!

  14. Chad says:

    I FOUND THEM! Have you tried Hi-Chew? The first time I tried them my taste buds were awakened to the flavor and texture of a candy I had back in the 80’s – Bonkers! If you have not tried them, do it – I swear they are the same candy just repackaged and renamed – check it out!

  15. kate says:

    Lmao!!! I bet we are all in our 30’s lol god i miss bonkers

  16. GreekPrincee80 says:

    Lol! Yes 30’s
    I cannot wait for these to come back!
    Grape and watermelon were my favorite.
    I use to freeze them. Mmmmmm

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