Charms Blow Pops

Charms Blow Pops

In the 1970s, we all heard about the famous confectionary pairing of chocolate and peanut butter, otherwise known as the Reese’s Peanut Butter Cup, but another innovative marriage of sweet ingredients was unleashed on the populace in 1973, one equally worthy of mention, when the Charms Candy Company introduced the world’s first bubble gum filled lollipop – the Charms Blow Pop. The candy world would never be the same.

Walter Reid established the Charms Candy Company in 1912, makers of small individually wrapped squares of fruit-flavored hard candy. Charms became one of the candies, along with Tootsie Rolls, that gained popularity during WWII when they were included in combat rations for the troops. Both companies also delved into the lollipop market. Tootsie Roll started the trend in the 1930s with the Tootsie Pop, and although it would take Charms four decades to create a competing product, they unveiled the Charms Blow Pop in the early 70s. Filled with a Dubble Bubble-like center, the Charms Blow Pop allowed you to savor the flavorful candy shell, then finish things off with a nice round of bubble gum blowing … at least in theory.

While there was certainly bubble gum in the center of a Charms Blow Pop, it wasn’t necessarily functional without considerable effort. Much like a Tootsie Pop, it took an inordinate amount of patience to lick away all of the candy shell, leaving only the unblemished prize in the center. Kids, being the impulsive little darlings that they are, tended to suck only long enough to get the shell thin enough to crack with the teeth. Once that occurred, the candy shards mixed in with the soft center, leaving something that was unlikely to ever produce a notable bubble. Still, that didn’t stop millions of kids from embracing the Blow Pop for all of its sugary goodness, even if there were much easier ways to get your bubble blowing fix.

Looking back, it’s hard to say which competitor eventually fared better in the candy-filled lollipop wars of the 20th Century. Tootsie Pops certainly had the more memorable spokesperson, but it matters little since they have long since settled their differences. In 1988, upon the business advice of future Presidential candidate Mitt Romney, Tootsie Roll decided to purchase the Charms Candy Company and the lollipop wars finally came to a peaceful conclusion. This sweet deal ensured that both Tootsie Pops and Charms Blow Pops would flourish side by side for the foreseeable future. Of course, neither ever managed to match the popularity of the afformentioned Reese’s Peanut Butter Cup, but both have earned their rightful place in the iconic candy hall of fame.

Which did you prefer, the Tootsie Pop or the Charms Blow Pop? And while we are on the subject, was anyone ever able to actually blow a bubble from a Blow Pop? We’d love to hear your memories of these long-lasting candy treats in our comments section below.

One Response to “Charms Blow Pops”

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  1. Jaclyn landolfi says:

    I attempted to get to the center of a blow pop and came up with a total of 1,222 licks. I was able to chew the gum inside and blow a bubble or two thank you for giving me the opportunity of this attemp and I hope you enjoyed me putting in the effort.

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