Crunchberry Beast

Crunchberry Beast

Ah, there is nothing like the fresh taste of Crunchberries in season. With hints of strawberry and a delightful crunchy exterior, it would almost seem you could live on those little pink fruits. Of course, you would be better off making them part of more rounded nutritional breakfast, but there was a particular species of animal that thrived solely upon these berries for its daily dietary needs – a beloved cereal mascot named the Crunchberry Beast.

Inhabiting the fruit islands, the Crunchberry Beast (or C.B., as his friends call him) was a dimwitted but lovable creature who subsisted on a steady diet of the vitamin-fortified berries. Muxh like a bigfoot or Yeti, the world might never have known he even existed had it not been for an expedition by the famed explorer, Capt. Horatio Magellan Crunch (better known as Cap’n Crunch) – who took the beast under his wing aboard his trusty ship, the S.S. Guppy.

C.B. was an odd looking creature. With his yellow skin, covered in large red dots, a bushy head of red hair and a pronounced overbite, it is difficult to ascertain exactly from which species he evolved. Not much for words, although he did manage a few noises that the Captain was apparently able to translate, his animations were all that were necessary to convey his thoughts. And his thoughts were always on Crunchberries.

The Crunchberry Beast first appeared on cereal boxes and in television ads in the early 70s. Jay Ward Productions, famous for Rocky and Bullwinkle (not to mention a plethora of other cartoon characters) created the beast, and veteran voice actor, Bill Scott (who you might remember as George (of the Jungle), Bullwinkle and Dudley-Do-Right) gave the beast his quirky vocal chords. When Bill passed away in 1985, that was the last the world would see or hear the Crunchberry Beast.

To end on a positive note, we know that C.B. wasn’t the only one of these crunch-addicted critters; we once saw a whole island filled with them. And, with that, the possibility exists that another expedition may someday unearth another of these bucktoothed beasts. After all, these creatures have existed for this long, thanks to the complete dietary needs that the Crunchberry provides, so perhaps there is hope for a comeback.

In the meantime, if you have fond memories of the Crunchberry Beast, we invite you to share them in our comments section, as we pay tribute to yet another classic cereal mascot from yesteryear.

4 Responses to “Crunchberry Beast”

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  1. jennifer harris says:

    I love Crunch Berries and I remember the crunchberry beast.

  2. Doc Absurd says:

    Quaker just re-released the Oops! All Berries cereal. Yet still no sign of the Beast.

  3. eric says:

    Hopefully, they will eventually see the error of their ways and re-introduce the big yellow guy to a whole new generation of cereal lovers.

  4. Jonette Green says:

    I remember summer days with my mom sitting in the only air-conditioned room of the house, snacking on Crunchberries. That was our favorite cereal. Of course, Mom and I always went for the berries first. Then I was left with just the crunch cereal to finish off in the mornings… no new cereal until the opened box was eaten!

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