Kaboom

Kaboom Cereal

It might be a daunting task to find a former kid from the 70s who doesn’t remember Kaboom cereal or harbor fond memories for this classic breakfast treat. It wasn’t just the big jovial clown on the front of the box, or his grinning mug that served as the cereal’s shape, it was the fact that kids absolutely loved the flavor.

Kaboom was first introduced in 1969, a product from cereal moguls, General Mills. Each bright yellow box contained an assortment of oat-based cereal whose color was even more vibrant than the box. Loads of food dye was used to create the bright red, blue, green and orange clown faces, which shared the box with small marshmallow morsels, shaped to look like stars and such circus animals as elephants, lions and bears.

Some may be surprised to find that this iconic cereal is still available – sort of. If you are unable to spot it on grocery store shelves, a quick search on the internet should provide plenty of places to order a box or three. But be forewarned, as it is not quite the same cereal that you may remember cozying up to while watching Saturday morning cartoons. Sure, it is identical in appearance, but General Mills made the somewhat puzzling decision in recent years to substitute corn for oats – altering the flavor to such a degree that many who have decided to take a stroll down memory lane have ended up sorely disappointed at the difference in flavor.

Still, Kaboom lives up to the old circus truth that the show must go on, and in a world where cereals come and go every year, it still warms the heart to know that some of those beloved products of yesteryear remain just a credit card purchase away.

If you have fond memories of this breakfast cereal from the 70s, we’d love to hear your thoughts and recollections in our comments section.

11 Responses to “Kaboom”

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  1. jennifer harris says:

    I never tried this cereal,or if I have,I don’t remember it. i think people say fruity cheerios tastes like kaboom.

  2. Boone Helm says:

    This was my absolute favourite cereal in about 1970-1974 or thereabouts. I wish they still made it. Who knows, maybe they do on some other planet. I just remember it was florescent coloured and had a ton of sugar in it. I’m surprised I didn’t pee in rainbow colours after eating it as a kid. I sure did turn out weird though. Ask my parents or my brother. Or wait, don’t ask my brother. He ate it too and he’s even more demented than I am. That clown always creeped me out, I must admit. KABOOM! Yum Yum!

  3. Glen Lincoln says:

    I liked this cereal when I was about 10. I digged the bold colors, and you could taste the vitamins and colors. Most fun cereal I ever ate!

  4. tonyC says:

    what happened to Kaboom cereal….I have eaten thgis my entire life and I am now 39…..last year all the grocery stores here in upstate South Carolina: Wal-Mart, BI-LO,and Ingles abruptly stopped selling it….do they still make it…and how do I get some….PLEASE HELP…..I MISS MY KABOOM!!!!!!!!!!!!

  5. Paul says:

    I’m 46 years old. Kaboom! Brings back fond memories of going to the market with my grandparents and having to get Kaboom. For years I couldn’t remember the name~thanks for bringing it all back!

  6. sam g says:

    LOL i miss Kaboom too….one Saturday during cartoon time i ate so many bowls i was sick all day but begged mom to get more….great stuff

  7. Krebs v Carnot says:

    For a hilarious send up of Kaboom cereal and “Kaboom kids”, check out Ace of Spades HQ – http://ace.mu.nu/archives/343109.php

  8. Mom says:

    This was my favorite cereal in the whole world!!! Someone please tell General Mills Company to recreate these cereal box covers as porcelain signs and sell them on amazon. Instead of boring expensive ceramic tiles in our kitchen, we use porcelain signs. I surely would be really happy to find a Kaboom sign!!! It’s so happy and fun. Thanks for sharing.

  9. mark says:

    I am now 54 years of age, and remember eating a bowl of this brightly colored cerial while watching the bugs bunny/ road runner hour at around 6:30am Saturday mornings to my (sleeping ) parents chagrin. I bought a box approximatley 40yrs. later at a grocery in Myrtle Beach. I was so… well, let’s just say you can’t go home again! Total lack of sugar, and no bright greens or dark blues that I thought made this treat better than Krispy Kreme OR Twinkies.

  10. tammie says:

    I use to love this cereal and your right went good with Saturday morning cartoons

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