Love, American Style

Love, American Style

Long before The Love Boat set sail in a search of romance on the high seas, there was another series where love was perpetually in the air. From 1969 – 1974, Love, American Style gave television viewers a comedic glimpse into the lives of those caught up in the various stages of romance. At the time, it seemed like there must be something lewd about the show, but looking back it was all pretty innocent. It did, however, bestow a priceless gift upon television viewers of the future. For, had this quirky show not aired, we might never have come to know Fonzie.

Love, American Style was part of ABC’s Friday night lineup in the late 60s and early 70s alongside shows like The Brady Bunch, The Partridge Family, and The Odd Couple. While it didn’t enjoy the same success as these other shows, people still have fond memories of the comical little vignettes that were presented each week, usually 3 or 4 of them, which would show how various people were dealing with their love life.

Each vignette’s title always starting with the words “Love and …” There was no regular cast, but rather a series of guest stars that would often appear in different episodes as different characters. The list of stars that appeared on Love, American Style is extensive and includes celebrities such as Milton Berle, Sid Caesar, Roddy McDowall, Jack Klugman, Burgess Meredith and Ruth Buzzi among many, many others. Basically, anybody who was a television star in the 50s and 60s probably wound up on Love, American Style at one time or another.

One particular episode, titled “Love and the Happy Days” featured actors Ron Howard, Anson Williams, and Marion Ross. It was the result of a pilot that Garry Marshall was trying to shop around the networks about a 50s family called the Cunninghams. Not having any luck, he turned it into a vignette for Love, American Style. Shortly after that, a film by George Lucas called American Graffiti was released which became a huge success.

Suddenly, all the networks had an interest in shows about the 50s (despite the pesky fact that American Graffiti took place in 1962) and Marshall’s pilot would go on to become Happy Days. It would later spawn a few spin-offs of its own, including Laverne and Shirley and Mork and Mindy. Noticeable absent in the vignette was Tom Bosley as Howard Cunningham. He did appear, however, in another episode of Love, American Style, one that would spawn an animated spin-off called Wait Till Your Father Gets Home.

In 1985, ABC tried to resurrect Love, American Style with New Love, American Style but they couldn’t recapture the simple charm of the original. That didn’t stop them from trying again in 1999 before realizing that some things just weren’t meant to be. The format and premise are quaint by today’s standards and now viewers expect a lot more graphic sexuality than a show like Love, American Style offered. In fact, you would probably have to put a series like that on HBO just to get some positive ratings. Yes, the times have certainly changed.

If you have fond memories of Love, American Style, either from watching it during its original run, or in syndication, we invite you to share your thought and memories in our comments section.

9 Responses to “Love, American Style”

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  1. Kapatsos says:

    I loved this show. each episode was different then the last. I miss the 70’s.

  2. jennifer harris says:

    I love Love American Style! I love the thems song and the New Love,American Style, I remember an Ice cream one with Erin Moran and one where Donna Pescow was having a baby!

  3. eric says:

    Great to see some fans of this classic show here!

  4. Look, Mom…no Fonzie! :^O

  5. yeah , Happy Days before it was Happy Days. I do remember this show.

  6. Stephanie Lalancette says:

    I loved this show! Always looked forward to seeing who the guest stars would be. Remember one in particular that featured Sonny and Cher!

  7. Earl says:

    Marathon of LAS on Decades channel this weekend

  8. MissPeep says:

    I’ve been watching the Decades binge very fondly. It was in heavy syndication in the mid and late ’70s and it seems as if I watched the show almost every day. How sweet it seems 45 years later.

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