Mr. T Cereal

Mr T Cereal

“It’s cool!”

Most Americans got their first look at Laurence Tureaud (aka: Mr T.) in 1982, when the brawny, mohawk-laden former bouncer appeared in Rocky III, as Rocky Balboa’s formidable boxing opponent, Clubber Lang. Kids took notice of the T-man the following year, when he appeared as B.A. “Bad Attitude” Baracus on the hugely-succesful television series, The A-Team. It didn’t take long for network execs to realize his pre-teen popularity and give him his own Saturday morning cartoon series the same year, called Mister Tee. And right on cue, Quaker Oats introduced a crunchy, sweetened corn cereal, shaped in little “T” shapes, which they simply dubbed Mr. T cereal.

Remarkably similar in flavor to another Quaker Oats product, Quisp, Mr T cereal relied on the cartoon version of the intimidating pitchman. One notable person who fell to his persuasive powers was the lovable Pee Wee Herman, who proudly dines on a generous helping of Mr. T cereal in the memorable opening scene from the 1985 hit film, Pee Wee’s Big Adventure. And, while Paul Reubens (Pee Wee) and Mr. T might seem odd advertising bedfellows, their combined efforts made Mr. T cereal one of the best remembered breakfast foods to be introduced in the 80s.

Although it only enjoyed a short run and hasn’t been available for decades now, the breakfast cereal still lives in the hearts of many, to the extent that it has its own Facebook page. And for those who never had the opportunity to consume a bowl of those golden “T”s, one can only pity the fools.

If you poured a few bowls of Mr. T cereal back in the day, or simply begged for a box from the parental units, we’d love to hear your memories in our comments section.

5 Responses to “Mr. T Cereal”

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  1. I never had this, but so much wanted to try some–they should bring this as well as other cereals back, like C3POs, Urkel-Os, Waffleos, the Steve Yzerman and Sergei Federov cereals (being a Michigan native and Red Wings fan, I had to mention these), Flutie Flakes, etc. Today’s kids should experience some classics. By the way, Mr. T was in Rocky III, not IV–although, he should have been (I think he was in flashback scenes in IV).

    Oh, and you can get Space Food Sticks online now!

    • eric says:

      Yes, that should have said “Rocky III.” Thanks for pointing out the error, which has now been corrected. :)

  2. Rod Whitenack says:

    The most amazing thing I’ve ever seen is Mr. T’s television special, “Be Somebody or Be Somebody’s Fool” which includes the most jaw dropping and indescribable rap song of all time, “Treat Your Mother Right”. You really need to see this. I’ll insert a YouTube link. Watch carefully early on as Mr. T pulls a microphone out of the back of his shorts!

  3. jennifer harris says:

    I never tried this cereal. I tried Waffelos,Loved them. Never tried Urkel-os.

  4. cynthia drake says:

    Mr. T cereal was what my sister and I looked forward to on Saturday mornings while we watched Putting On The Hits. It had such a good taste. No cereal has touched it. I wish someone would dig out the recipe and make a lot of us happy. Cereal today are missing something. Thanks for the memories Mr T!

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