MEMORIES:

Manufacturer:

Introduced by Faberge in 1964, Brut “defined masculinity for the American man.” With world-famous sports figures like Mickey Mantle, Wilt Chamberlain and Joe Namath wearing it, Brut’s image was raw and rugged. Men embraced the spicy, masculine fragrance, and the line of Brut grooming products went on to become one of the most successful of its kind.

 

Brut was one of the first ways little boys could emulate their dads. Scent was a powerful association tool, and boys like to smell like their fathers, and use the razors and other acoutrements of manhood. The dark green bottle with the fancy silver medallion on the front , tucked behind Mom’s creams and potions in the medicine cabinet, seemed to be the first key to adulthood.

 

Brut provided a whole line of products for men – and their sons. Choices ranged from aftershave, shaving cream, stick deodorant, splash-on lotion, cologne, and hair spray. Faberge created “Essence de Brut” in 1972, which featured a more intense scent and a variation of fragrances. But it couldn’t compete with the original, and in 1974 the line was discontinued. They tried again in 1983 with BrutRoyale, but that line was quickly cancelled as well. In 1988, Brut introduced spay cologne in the original scent – and it was a rousing success.

 

The line was adopted by Chesebrough-Ponds in 1989, and continues to be a best-seller to this day. Men will always want to smell good, and classic scents never go out of style.