Love’s had made its name offering a variety of cosmetics and scents suitable for teenage girls but it was a particular scent, Baby Soft, that seemed to best transition a girl into adulthood with a scented spray that hinted of baby powder, but with an underlying sensuality that were certain to be noticed by the opposite sex.

Founded in 1974 by Mem Company Inc., Love’s was in the business of offering beauty care and bath products to the teenaged female demographic. Their Baby Soft offering was a surprising intoxicating pink spray that was part innocence and part love potion, images of sweet and sultry equally represented within each whiff. Girls loved it, along with the entire line of Love’s products of seductive scents and even butterfly-shaped compacts.

By the 90s, the Love’s line was falling out of favor, but a bolder and sportier version called Reneissance Perfumes have helped to revitalize the product line in recent years, although none seem to carry the seductive power of their predecessor potion, which is fondly remembered by every male and female who were ever fortunate enough to catch a fleeting whiff and fall captive to its powers.