The year was 1914 and a doctor George Bunting had begun to market his new remedy for sunburns called appropriately enough, Dr Bunting’s Sunburn remedy. The cold cream provided instant relief to over-exposed skin and worked so well that one stunned customer came back to the doctor with rave reviews. With disbelief, he proclaimed “You knocked my eczema!” Suddenly the good doctor had an improved name for his product – Noxema.

When WWII rolled around, Noxema was handed out to soldiers suffering from tired, overworked feet and it worked wonders on them as well, securing Noxema’s place in history as the cream that could heal skin. Today, almost a century later, Noxema is still fighting dry, overworked skin with same formula that made it famous over 90 years ago. There are now 13 different Noxema products on the market.