Every Saturday morning, kids in the early 1950’s would gather around the TV and watch The Roy Rogers Show. Roy Rogers and Dale Evans, the King of the Cowboys and Queen of the West, were one of the most popular duos in children’s entertainment. And their western style empire didn’t end there – their branded line of children’s clothing at Sears provided little cowboys and cowgirls the chance to dress up like their favorite star.

 

The line consisted of Western-inspired casual clothes as well as full-fledged cowboy and Indian costumes. Every day clothing such as sweaters, ties, moccasins, and rain boots featured the “Double R Bar Brand” stamp of approval. Inexpensively priced, boys could get gussied up in a cotton twill chap front pair of pants, a flannel shirt, a scarf, and a lariat, not to mention a leather belt with holsters holding two metal clicker pistols. Girls could rustle up their own cattle in a fringed cowgirl skirt, a rodeo hat, and stylish cowboy boots.

 

Each pair of boots featured Roy’s trademark logo – his horse Trigger, reared up on his two back legs, with Roy on his back waving his lasso in the air, with his name formed in the rope. The trademark alone would have kids begging mom for a new vest or cowboy hat.