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When John Cougar sang this line in the ‘80’s, kids had no idea what he was talking about: "Little ditty about Jack and Diane, two American kids growing up in the heartland...dribble off those Bobbie Brooks, let me do what I please..."  But their parents knew that Bobbie Brooks was the only thing standing between Diane and her good reputation.

Bobbie Brooks was a traditional women’s wear manufacturer in the ‘50’s.  When Maurice Saltzman took over the presidency of the company, he steered Bobbie in a new direction. Realizing that girls didn’t want to dress like their mothers, he developed the “Junior” style of clothing lines that were marketed directly to young girls and encouraged their own sense of style.

Sold during the ‘50’s, ‘60’s, and ‘70’s, Bobbie Brooks featured clothing in colorful prints, modern styles and affordable prices. For suburban girls with their own money, Bobbie Brooks was the look to have – young, sexy and sassy.

 

Bobbie Brooks was the first fashion label to encourage lust among the teenage set. Saltzman keyed into the teen desire to “dress alike and shop in packs”, and created a fashion craze that would fuel a John Cougar song decades later.