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MEMORIES:
Sometimes you feel like a nut… sometimes you don’t!
Almond Joy’s got nuts… Mounds don’t. As the second product of the Peter Paul Candy Manufacturing Company, Mounds candy bar was introduced in 1920. The Mounds bar was a delicious blend of sweetened coconut, covered in dark chocolate, and was a hit with the customers who would receive the candy the morning after it was made. The candy was sold for 5-cents a piece; while that might not seem like much to you, after inflation is taken into consideration, the little nickel would be worth roughly 56-cents today!
During World War II, the makers of Mounds were faced with a sugar and coconut shortage. Prior to the war, the ingredients were shipped from the Philippines, making delivery nigh on impossible. Refusing to sacrifice quality, Peter Paul Candy decided to nix the rest of their line of candies, focusing solely on Mounds. In 1946, with the war over, Peter Paul introduced Almond Joy. The same, yet different from Mounds, Almond Joy had the same coconut center, topped with an almond and covered in silky-smooth milk chocolate instead of the rich dark chocolate used for Mounds.
In the early 1970s, Peter Paul picked up the makers of York Peppermint Patties, and by the end of the decade, in 1978, Peter Paul merged with Cadbury. Ten years later, Hershey picked up in the U.S. for Cadbury and started using the now-famous jingle, “Sometimes you feel like a nut…” The commercials were a mainstay on air for a number of years, even if long-time fans of the coconut confection already knew what they wanted out of a trip down the candy aisle – those that go in for that chocolatey craving already know that sometimes you feel like a nut and sometimes… well, sometimes you don’t.
