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MEMORIES:
Youth_Happiness remembers...Big Red could always be found in my mothers purse, when ever you had to go somewhere in the 'big ... More »
Posted on 10/14/08
PHOTOS:
Let’s put our shoes on and go for a little stroll down memory lane, shall we?
It’s one of those jingles that somehow manage to be stickier than the gum. It sticks to your brain cells like a wad of silly putty sticks to shag carpeting. It’s the ad campaign that eventually made Big Red the most popular cinnamon gum on the market.
Debuted in 1975, courtesy of Wrigley Chewing Gum, Big Red packed a punch of cinnamon flavor into each stick, sure to make the breath fresher and instigate kissing, if the commercials were any indication. It would seem that all that ever happened on a Big Red commercial was a bunch of people kissed. No endearing little cartoon characters, no visual floods of flavor washing over your tongue, nothing but a bunch of kissing. And, as it turned out, nothing else was needed to sell this gum.
In 2001, Big Red’s flavor was updated to add more “boldness”, which probably just means they added a little more cinnamon. In 2003, the company began using a combination of artificial sweeteners and sugar to make it a bit more tooth-friendly, but one assumes it remained just as bold.
Regardless, it is a gum that is thoroughly ingrained into every person who ever stepped foot into the 70’s and 80’s decades. You couldn’t escape the song then, and there is a good possibility that you can’t escape it right now.
