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retrophile remembers...I remember these seemed pretty tough and hard until they melted a little in my mouth. Very good. More »
Posted on 02/27/09
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Chicago has long held a reputation as the candy capitol of the United States. And in 1924, the Schutter-Johnson Company launched a unique new chew to the windy city, one that would delight children and dentists alike. Christened as the Bit-O-Honey, it was guaranteed to give a kid’s jaw muscles a workout like no other.
Bit-O-Honey was comprised of six bite size morsels of thick, honey-flavored taffy, accented with tiny chunks of almond. The six portions were held together into a loose bar shape by two sheets of wax paper, surrounded in a colorful wrapper.
Bit-O-Honey was a popular success, a candy bar that could easily be divided into equal portions for sharing, or for portioning out to be eaten over the course of a day. Party bags of individually wrapped pieces have also been a sweet success, particularly at Halloween.
In the 60s and 70s, Bit-O-Honey advertised itself with a series of tuneful TV commercials, often with happy couples sharing their Bit-O-Honey;
Six times the candy
Goes six times as far
Six times the flavor
In a Bit-O-Honey Bar
Schutter-Johnson were bought out by Nestlé USA in 1984. Nestlé has kept Bit-O-Honey buzzing as an active brand ever since. The old red and yellow wrapper, decorated with a stylized flower, has given way to a new design, featuring a cartoon bee (a little fellow that looks like a close cousin to the Honey-Nut Cheerios bee.)
Bit-O-Honey remains a favorite alternative as popular confections go - that rare candy that isn't in the chocolate, mint or fruit flavored categories. If you love the taste of honey, nothing satisfies like a Bit-O-Honey. Your jaw is certain to give out long before the flavor does.
