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MEMORIES:
Youth_Happiness remembers...I only ate those sticky bars on hot summer days, i can believe i remember that. They would be frozen ... More »
Posted on 10/14/08
PHOTOS:
CATCH PHRASE:
For the chocoholic, much candy is available in the cocoa-heavy variety. Enough of Hershey, Cadbury, and Nestle's slate of cacao-bean-infused bars are produced each year to send every chocolate hound into a sugar coma. But what of the candy fan who doesn't want plain old chocolate... who has grown tired of the too-chewy Snickers or the overly-smooth Reese's Peanut Butter Cup, but still seeks that salty-sweet taste combination?
The Curtiss Candy Company had just those folks in mind when they created the Butterfinger candy bar in 1923. In an effort to raise public awareness about the candy, they dropped Butterfingers (as well as Baby Ruth bars) from airplanes. Their attempt to increase popularity worked-- but not as much as the Simpsons campaign boosted the popularity to candy icon status, with wise-cracking Bart Simpson starring in a massive advertising campaign for the candy during the late 1980s through the 1990s. Taking a hint from McDonald's Hamburglar ("keep your eyes on your fries...") and Fruity Pebbles' Flintstone spokestoons ("Barney! You stole my Pebbles!") the Simpsons Butterfinger campaign revolved around a protective Bart trying to keep his precious candy treat to himself with the catchy warning, "nobody better lay a finger on my butterfinger!"
Nowadays, the uniquely rich and crispy confection is available in a wide variety of shapes, sizes (and temperatures, with the advent of the Butterfinger Ice Cream Bar.) It's no wonder Butterfinger has remained at the top of the sweet-tooth wish list after all these years. And we mean "sweet tooth" literally-- anyone who has chomped down on one knows that nothing sticks to your choppers like a crispety, crunchety, peanut-buttery Butterfinger. Cavaties notwithstanding, the candy remains immensely popular; fans of the salty and sweet are still doing their best to keep Butterfingers from slipping out of their grasp.
