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MEMORIES:
retrophile remembers...I liked taffy then and now. Grape was great. Laffy Taffy was great too. I'm not a big candy eater ... More »
Posted on 03/10/09
Sharing the honors with such sugary legends as Laffy Taffy and “Sugar Daddies, Now and Later is a candy so supremely sticky, a dentist must have invented it.
Now and Later candies are sold in a “bar” of individual, wax-paper-wrapped squares. The name attempts to suggest that one could eat some of the candies at the time of purchase, and then save some for later. Fans of the addictive candy can tell you that “later” was seldom a part of the experience. Once you started, you were bound to finish the pack, giving your jaw muscles an Olympian workout in the process. The true connoisseur, of course, knew that strategically placing the package in, say, a front jeans pocket, would soften the hard candies considerably, making them far easier to chew.
Actually, no dentist was involved in the conception of these taffy morsels (at least that’s what they want you to think). Now and Later was created by the Brooklyn NY-based, Phoenix Candy Company in 1962 and proved to be an overwhelming success. They were available in a variety of flavors including: apple, banana, cherry, grape, orange, pineapple, tropical punch, strawberry, and watermelon (as well as vanilla and chocolate which are no longer available.) Later years saw the introduction of more cutting edge flavors such as: Black Radberry, Red Radberry, Green Tingleberry, and Tropical Lemonade. Assorted packs and a cherry/apple split were also distributed.
In an era of confections destined to remove your fillings and make your dentist smile, Now and Later is assured a spot high on the list of chewiest candy ever.
