Like many candy classics, the Mallo Cup came through a family affair.  During The Great Depression, two brothers, the Boyer Brothers, to be precise, started up a candy company in their home kitchen, creating simple treats like chocolate-raisin-nut patties.  As demand for their candies grew, the brothers (and their mother, who helped them with selling and packaging their candies) moved into a real factory and started churning out specialty chocolates. 

Soon, the need to come up with something new and exciting came along and what should they come up with?  The one and only Mallo Cup.  Originally dreamed up as a chocolate-covered marshmallow bar, they were easier to produce in little cupcake liners, creating the familiar “cup” shape we’ve come to know and love.  The Mallo Cup’s shape even predates the Reese’s peanut butter cup, making Mallo Cups true originals.

The marshmallow cream cup coated with a coconut-tinged chocolate, has been enough to make many a fan swoon for decades.  There’s also a soft spot for the “retro-candy.”  For a short while, the Boyer Candy Co was shut down and ready to be liquidated.  Buyers were at a loss.  Upon the return of the Mallo Cup, distributors saw them flying off the shelf.  For some, it’s about the flavor.  For others, it’s been about memories of the cardboard promotional coins that were once inside packages of Mallo Cups, redeemable for all kinds of things, from novelty items in a catalogue to rebates. 

Sure, maybe that doesn’t sound like much at all.  After all, it’s not like one hits junk food nirvana after that first bite.  Like the best relationships, it’s one that grows on you, one that grows in your heart, one that might be good to keep forever.  Sure, you can’t find them just anywhere, but if you should pass one by, pick it up, take a bite (after you’ve paid for it, of course), and relive a more innocent day.