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MEMORIES:
Hawk remembers...Legos were pretty cool back in the day. I just liked to play with basics though, I never really got ... More »
Posted on 08/09/09
PHOTOS:
Manufacturer:
If great things come in small packages, nothing greater ever came from anything smaller. The year was 1932. The place was the unremarkable village of Billund, Denmark. The person was Ole Kirk Christiansen, an impoverished carpenter and joiner. Chritiansen toiled in obscurity, eking out a living thanks to his hatchling carpentry company that specialized in stepladders, ironing boards, and ironically, wooden toys. In 1934, working with his son Godtfred, Ole named his company “Lego,” a name homogenized from the Danish words “Leg Godt,” or “Play Well.”
Lego continued to make wooden toys for several years, and after World War II, began experimenting with plastic. By 1949, two hundred different toys came from the Lego company, including their brand new “Automatic Binding Bricks.” Built with a special cellulose acetate, the bricks were designed to lock with each other and easily pull apart. But concerns from toy manufacturers over the uncertain future of plastic (it was thought nothing would ever replace wood) made it a difficult sell. After struggling with a way to make them stick together and come apart easily, the first sets finally hit the Danish market in 1955, selling as a part of the “Lego Systems of Play.”
While on a business trip, Godtfred began to realize the potential of the Automatic Binding Bricks. The locking Lego System known and loved today finally received its patent in 1958. With a sturdier, lighter design, Legos quickly took off. Various model designs were introduced, making it possible to not only construct buildings, but also cars and trains. The Lego sensation exploded in 1974 with the introduction of Lego people. Suddenly, everything from ancient history to the distant future came alive. One could build medieval castles, buccaneering pirate ships, rooting-tooting western ranches, cavalry outposts, metropolitan cities, and futuristic space stations. The different characters brought each location to life, as police officers, athletes, pilots, astronauts, cowboys, pirates, soldiers, and virtually ever kind of vocation went about their business in the Lego world.
In 1961, Legos finally came to the United States and outdid their European success. Ole’s grandson Kjeld Kirk Kristiansen runs the family-operated company today. The expansive Lego line runs the age gamut from Duplo preschool toys (since 1967) to Lego Technic sets. For the ambitious, the Lego Mindstorms allow one to build working robots. Lego theme parks welcome visitors year round in Denmark, England, and San Diego, California. Lego even came to the video game world with a Lego version of Star Wars. Over three hundred million children are estimated to have owned Lego sets at some time, making a great thing, available in a small package, to many.
