Hallmark Cards aimed to make the world a little more colorful and sparkly by introducing the animated series of Rainbow Brite, part of a lucrative doll and toy franchise.

A young girl named Wisp finds herself in drab, colorless world where she makes it her mission to transform the land with colors. Along the way she befriends a sprite named Twink and Starlite, a white horse with a rainbow mane and together they rescue the Color Kids (seven, one for each color of the rainbow). Wisp and her new friends manage to bring color, light and happiness to the once dull world and continue to be the guardians of Rainbow Land, lest monochrome thugs take over again.

The Color Kids are Red Butler, Lala Orange, Canary Yellow, Patty O'Green, Buddy Blue, Indigo and Shy Violet. Each Kid has several sprites working under him or her, mining Color Crystals and producing Star Sprinkles. It is unknown whether the Sprites are unionized (but they really should be). The main villains are Murky Dismal and his sidekick Sprite, Lurky. Murky and Lurky want to wipe out all colors from the world and will employ diabolical means to get their way.

The series aired 13 episodes in the U.S. and abroad, starting in 1984. Rainbow Brite and its assorted merchandise are fondly remembered by kids growing up in the 80s and as a result are frequent pop culture fodder for TV shows and songs.