With a regular cast of celebrities filling a 3x3 grid of boxes representing a tic-tac-toe game board, Hollywood Squares wasn’t only a game show; it was also downright hilarious and immensely popular. In fact, the format (which enjoyed a fourteen-year run on television) proved so successful with adults, it was only a matter of time before a kid version was created. Called Storybook Squares, producers dressed up the celebrities in either historical costumes or as the fictional characters they were known for on television and placed them on an altered version of the original set, made up to look like a medieval castle.

Debuting in 1969 on Saturday mornings, Storybook Squares worked the same way as its adult alter-ego. The game was nothing more than tic-tac-toe with a twist. Celebrities in the various squares would be asked a question and it was up to the contestant to guess whether the celebrity's answer was true or false. If the contestant guessed correctly, they would earn an “X “or “O” in that square, until one of them got three of their symbols in a row. And along the way, much hilarity ensued as the celebrities were all quite adept at ad-libbing witty one-liners.  

Storybook Squares featured many of the same familiar faces from the nighttime show, such as Rose Marie (dressed as Annie Oakley,) Paul Lynde (dressed as either Frankenstein’s monster or the evil queen from Snow White,) and Soupy Sales (as either Henry VIII or Thomas Edison.) Other celebrities simply played the roles they were best know for on television, such as Carolyn Jones reprising her Morticia Addams character from The Addams Family, William Shatner playing Captain Kirk from Star Trek, and Bob Crane playing Colonel Hogan from Hogan’s Heroes.

The original run of Storybook Squares was rather short-lived, running for less than a year on NBC. The premise, however, would return regularly as part of Hollywood Squares special "theme weeks" throughout the 70s.