“First it’s a candy, then it’s a gum. Little round Razzles are so much fun.”
Not since the Tootsie Pop has a candy demanded so much self-control. Razzles claim to fame is that they start out as a candy, but once chewed magically transform into chewing gum. That is, if you can get over the hump of letting the transformation take place. It is all too tempting to simply swallow them in candy form. But for those with the virtue of patience, yummy gum soon follows.
Introduced by Concord Confections in 1966, Razzles are sold in a paper pouch and consist of little round disks, roughly the size of a Sweet Tart, with both sides containing a unique series of bumps. To achieve a respectable wad of gum, a small handful is needed. At first bite, the candy seems to crumble into a powdery mass, but as the masticating persists, they begin to coagulate into the familiar rubbery consistency of gum – not exactly elastic enough to blow a bubble, but certainly enough for a decent chewing experience. The originals were raspberry-flavored, hence the name, but additional flavors including grape, orange, blueberry and lemon were eventually added to the mix. Tropical Fruit and Sour Razzles were added to the product line in recent years.
Tootsie Roll now owns the rights to Razzles, having acquired Concord Confections in 2004. They aren’t as readily available as they once were, but can still be found in a well-stocked candy aisle, or for those locales where they aren’t easily found, online. And for anyone who had the pleasure of experiencing this candy morphing experience as a kid, one bite is sure to bring back a flood of memories – assuming that one has the self control to let the candy work its magic.
If you enjoyed a paper pouch or two of Razzles as a kid, we’d love to hear your memories in our comments section. Help us pay tribute to a confection that was perhaps best-known for its delicious split personality.