Reggie!

Reggie! Candy Bar

In 1921, the Curtiss Candy Company introduced a candy bar called the Baby Ruth, yet insisted that it had no connection to the reigning Sultan of Swat, Babe Ruth, who was the biggest sports hero in the nation at the time (lest they have to pay royalties). Instead, the company maintained that they named their product after President Grover Cleveland’s young daughter Ruth. While the debate still continues in some circles, there was no similar ambiguity when another baseball legend, Yankee slugger Reggie Jackson, was honored with his own candy bar in 1978. Simply named Reggie!, and featuring a large likeness of the hitter on its bright orange wrapper, there was no doubt that Jackson officially sanctioned this candy treat.

The Reggie! bar was produced by Wayne Candies, and was remarkably similar to one of their earlier offerings, the Wayne Bun bar. Both were basically a patty consisting of caramel and peanuts that was covered in milk chocolate. The Bun bar wasn’t exactly selling like hotcakes, so the company looked towards one of the most exciting baseball players of the era, home run hitter Reggie Jackson, who had propelled his respective teams, the Oakland Athletics and the New York Yankees, to a combined 5 World Series wins.

Sadly, the candy bar never quite achieved the same iconic status as its namesake, and within a few years, Reggie! bars had completely disappeared from the candy aisles. The candy bar did make a small comeback in 1993, the year that Jackson was induced into baseball’s Hall of Fame. Wayne re-released the candy bar briefly as a tribute but, once again, it was a short-lived endeavor. Still, there are few kids from the 70s that don’t have some recollection of this candy bar that, although quite yummy, was never destined to play in the majors.

If you happened to bite into a few Reggie! bars in your youth, we’d love for you to share your memories of this chewy confection in our comments section, as we pay tribute to a candy bar whose season was sadly short-lived.

8 Responses to “Reggie!”

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  1. jennifer harris says:

    I’ve had it before,It tasted like a payday and a 1,000 grand bar.

  2. Doug says:

    Man I must be in the sticks. I never seen the product in the stores or seen a commercial for it.

  3. john says:

    I use to prefer this treat over all the other candy bars during it’s time. I wish they would reissue it on a permanent status, maybe update the wrapper, the promotion, yet leave the contents inside the same as it was back in the 70′s so that the kids today can enjoy what a great candy bar we got to enjoy when we youngsters, as well as the adults who missed it the first time around and the adults of the new millennium.

  4. Phillip says:

    I was a huge Reggie Jackson fan when I was a kid and I loved the Reggie! candy bar. I vaguely remember my mother getting one or two of the re-released candy bars (must have been in 1993) but I don’t think that they were exactly the same as the original. I think that the re-released bar had like a plain cookie base, which I don’t remember the original having. As the article states, the original was peanuts, caramel, and chocolate. Mmm, I can almost taste one now!

  5. jennifer harris says:

    I haven’t seen it in so long!

  6. ben says:

    The reggie bar was the best! The candy bar that is almost the same is a baby ruth. The reggie bar was handed out to patrons of the first yankeee game after reggie had his 3 home run WS. Reggie hit a home run in that game too and then the field was showered with the Reggie bars. the game had to be stopped so the feild could be cleared of the candy bars…

  7. Don says:

    I used to stop at a small grocer on the way home from school and buy a Reggie it was a highlight of my day.

Trackbacks

  1. Quora says:

    Whatever happened to the Reggie bar?…

    According to this article, the Reggie Bar while tasty never really caught on and faded from store shelves four years after its release. It was re-released in 1993 when Reggie Jackson, its namesake was inducted into the Baseball Hall of Fame but again q…



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