During the 1977 world series, Reggie Jackson hit three home runs in game six, accomplishing something that had only been done previously by Babe Ruth. The feat earned him the title of “Mr October” – endearing him to Yankee fans and paving the way for the Reggie! bar, a delicious, but short-lived confection that bore his likeness. The Babe would have been proud.

In 1921, the Curtiss Candy Company introduced a candy bar called the Baby Ruth, yet insisted that it had no connection to the reigning Sultan of Swat, Babe Ruth, who was the biggest sports hero in the nation at the time (lest they have to pay royalties). Instead, the company maintained that they named their product after President Grover Cleveland’s young daughter Ruth.

While the debate still continues in some circles, there was no similar ambiguity when another baseball legend, Yankee slugger Reggie Jackson, was honored with his own candy bar in 1978. Simply named Reggie!, and featuring a large likeness of the hitter on its bright orange wrapper, there was no doubt that Jackson officially sanctioned this candy treat.

The Reggie! bar was produced by Wayne Candies, and was remarkably similar to one of their earlier offerings, the Wayne Bun bar. Both were basically a patty consisting of caramel and peanuts that was covered in milk chocolate. The Bun bar wasn’t exactly selling like hotcakes, so the company looked towards one of the most exciting baseball players of the era, home run hitter Reggie Jackson, who had propelled his respective teams, the Oakland Athletics and the New York Yankees, to a combined 5 World Series wins.

Sadly, the candy bar never quite achieved the same iconic status as its namesake, and within a few years, Reggie! bars had completely disappeared from the candy aisles. The confection did make a small comeback in 1993, the year that Jackson was induced into baseball’s Hall of Fame. Wayne re-released the candy bar briefly as a tribute but, once again, it was a short-lived endeavor. Still, there are few kids from the 70s that don’t have some recollection of this candy bar that, although quite yummy, was never destined to play in the majors.

If you happened to bite into a few Reggie! bars in your youth, we’d love for you to share your memories of this chewy confection in our comments section, as we pay tribute to a candy bar whose season was sadly short-lived.

18 Responses to “Reggie!”

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  1. jennifer harris says:

    I’ve had it before,It tasted like a payday and a 1,000 grand bar.

  2. Doug says:

    Man I must be in the sticks. I never seen the product in the stores or seen a commercial for it.

  3. john says:

    I use to prefer this treat over all the other candy bars during it’s time. I wish they would reissue it on a permanent status, maybe update the wrapper, the promotion, yet leave the contents inside the same as it was back in the 70’s so that the kids today can enjoy what a great candy bar we got to enjoy when we youngsters, as well as the adults who missed it the first time around and the adults of the new millennium.

  4. Phillip says:

    I was a huge Reggie Jackson fan when I was a kid and I loved the Reggie! candy bar. I vaguely remember my mother getting one or two of the re-released candy bars (must have been in 1993) but I don’t think that they were exactly the same as the original. I think that the re-released bar had like a plain cookie base, which I don’t remember the original having. As the article states, the original was peanuts, caramel, and chocolate. Mmm, I can almost taste one now!

  5. jennifer harris says:

    I haven’t seen it in so long!

  6. ben says:

    The reggie bar was the best! The candy bar that is almost the same is a baby ruth. The reggie bar was handed out to patrons of the first yankeee game after reggie had his 3 home run WS. Reggie hit a home run in that game too and then the field was showered with the Reggie bars. the game had to be stopped so the feild could be cleared of the candy bars…

    • The story of the bars being thrown onto the field after Reggie hit a home run is a nice one, but apochryphal I think.

      Jackson hit his 3 home runs in the 6th and deciding game of the 1977 World Series, and was thus rightly named WS MVP. The candy bar came out the following year – but was it really on opening day, and did Jackson hit a home run? I would have to look into that.

      What is referred to, but not stated, is how Jackson, among his other outlandish boasts, said when he arrived in NY, “If I bring them a championship, they’ll name a candy bar after me, too” – incorrectly believing that the Baby Ruth bar was named after Babe Ruth. In any case, he did help to bring a championship to NY after a 15 year drought, and they did name a candy bar after him. But eventually, NY sports fans soured on Jackson’s ego-centrism. Then again, they never warmed to Dave Winfield, who essentially took his place on the Yankees.

  7. Don says:

    I used to stop at a small grocer on the way home from school and buy a Reggie it was a highlight of my day.

  8. Davop says:

    It was a long time ago that I last had a Reggie Bar. I remember liking them until I bit into one and there were worms in it. Not the fault of the candy, no doubt but, I could never look at a Reggie Bar the same way again. Sorry Reggie. Reese’s Peanut Butter Cups have been my favorite candy ever since.

  9. Bill from Maine says:

    I loved that candy bar. I use to walk to the motel next to our house and go in the check in area where they sold candy and buy one or two almost daily. 25 cents was a lot back then. It brings back a ton of memories. Especially of baseball in the fall.

  10. susette horn says:

    The best ever! They need to bring them back.

  11. susette horn says:

    The best ever! They need to come back!

  12. Yankee Fan says:

    When these came out, I bought them all the time down at the corner drugstore. I was a Yankee fan and loved Reggie. The candy bar was pretty good too.

  13. Stewart says:

    I’m not sure how accurate your investigation is on the production of the candy bar. I’ve looked on the web and I see three company names on Reggie! wrappers, none of them being Wayne Candies. The three names I see are
    1) Clark, i.e. D. L. Clark Company, (which is on the wrapper on your page, and the one I remember)
    2) Curtiss, i.e. Curtiss Candy Company of Chicago (same company maker as Baby Ruth) and
    3) the current rights owner, Standard Brands Incorporated.

  14. Before there were Costcos or BJ’s there were local wholesale distributors that carried cigarettes and boxes of candies in the late 70’s. I recall saving my dollars and mowed many lawns to buy a box or 2 of REGGIE bars. It was the best bar to me and the caramel was so smooth I never tasted anything that came close to it. It was an enjoyable treat with a great history. In fact the 93 version came close,but was not the same to the original. I loved the wrapper and as soon a s I opened it the smell of this delicate dainty awakened my tastebuds. This was a treat and wish it came back. It is missed just like all the other things like Kaboom cereal. Bring these things back because these treats were trendsetters for what we have today.

  15. Maggie says:

    I was 6 yrs old. I’ll never forget that candy bar. Like a Turtle. It was Delish!!!!


  1. Quora says:

    Whatever happened to the Reggie bar?…

    According to this article, the Reggie Bar while tasty never really caught on and faded from store shelves four years after its release. It was re-released in 1993 when Reggie Jackson, its namesake was inducted into the Baseball Hall of Fame but again q…

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