Snik Snak

“Take a break, Take a Snik Snak”

First introduced by Mars in the mid-60s, Snik Snak bars were once the primary rival of the similarly-titled Hershey concoction, the Kit Kat bar (which arrived on the market first.) But for fans of the long-extinct candy, there was really never any comparison.

They were originally introduced as the M&M Wafer Bar, and went through a few name changes, before the name Snik Snak was decided upon. Basically, they consist of a wafer cookie, dunked in a coating of milk chocolate. They were sold in a row of six, compared to the competitor’s four pack, although the size of the package was relatively the same. They were sold in a bright orange and red wrapper.

By the late 70s, unfortunately, the great wafer war had been won and Snik Snak did not emerge victorious, much to the disappointment of their loyal legion of fans. Today, they remain a mere memory – one that, to date, cannot even be relived via a retro candy distributor. But for many, hope springs eternal that someday, the world may yet again be big enough for two chocolate-covered wafer products to co-exist peacefully. One can dream, at least.

Do you have any recollections of this long-extinct confection? Share your Snik Snak memories with all of us in our comments section, as we take a moment of silence to remember this candy bar from yesteryear, here at Retroland.