VertiBird

VertiBird

Some toys are forgotten within months of their initial release; others linger in the memory banks for decades after their demise. In the latter category resides the coolest helicopter to ever hit the scene, the one-and-only VertiBird. For anyone who ever had the pleasure of piloting one of these perpetually-circling choppers, it was an experience you wouldn't soon forget. Continue reading...

M.U.S.C.L.E.

M.U.S.C.L.E.

Comparatively speaking, the wrestling warriors of the World Wrestling Federation were a rather tame and normal bunch compared to a small arm of rubbery beasts known simply as M.U.S.C.L.E. (Millions of Unusual Small Creatures Lurking Everywhere). Adorned with such odd features as fins, snakeheads, horns, fur and teacup shaped heads, these little guys made a big splash on the toy market, one that continues to this day. Continue reading...

Rock 'em Sock 'em Robots

Rock’em Sock’em Robots

Ladies and gentlemen, may we present to you — in this corner, the ancient and noble sport of pugilism. In the opposite corner, tiny robots with fists. The winner and still champion - kids everywhere, who got to enjoy vicarious violence in bright, primary colors, thanks to Rock’em Sock’em Robots. Continue reading...

Matchbox

Matchbox

One might think that a delightful collection of scale model cars would be something that a child would want to lovingly protect from harm. Something about a car, however, brings out a more sadistic side to kids. Try as they might, they can’t help being lured into a world of fantastic car crashes and death-defying stunts - paint scratches be damned. Probably no other toy has consistently faced the abuse that Matchbox cars have been put through; an impromptu demolition derby is just too enticing to pass up. But for over fifty years, these little die-cast metal beauties have won the hearts of kids everywhere and somehow a small portion have survived unscathed enough to be coveted by collectors everywhere. Continue reading...

Toss Across

Toss Across

Requiring only a pencil and paper, the game of tic-tac-toe can be played practically anywhere, and has served as a remedy for boredom to many a young child over the years, at least until they get old enough to realize that a match between two skilled players is apt to lead to a draw, and draws just aren't fun. In 1969, the creative minds at Ideal Toys found a way to turn tic-tac-toe into a carnival game of sorts, where luck and finesse were just as important as strategy. The game was called Toss Across and it soon found its way into millions of homes, becoming a beloved toy to a generation of 70s kids and beyond. Continue reading...

Mattel Slime Toy

Slime

If there's one thing the 70s taught us about toys, it's that anything with an "ick" factor is likely to sell very well. This is perhaps best demonstrated by a viscous green matter packaged into plastic garbage cans called Slime. Introduced by Mattel Toys in 1976, Slime proved immediately popular, a must-have on many a kid's Christmas list that year. Let's take a look back. Continue reading...

Polly Pocket

Polly Pocket

Mom’s purse was always filled with an assortment of strange devices - such as those little compact containers, complete with mirror and that ever-mysterious make-up. And if mom had a need to carry these things around, the first thing a young girl was likely to think was “I want one too!” But as intriguing as a dollop of colored powder might be, imagine the appeal of having the same little cases to carry around, just like mom, but have them filled with a delightful little secret world filled with tiny and adorable dolls. The temptation would be almost impossible to resist. Continue reading...

Major Matt Mason

Major Matt Mason

Long before Buzz Lightyear was blasting off into space, kids have held an affinity for space-related toys – perhaps never more so than during the space race of the 1960s. As man reached for the stars, kids reached for the ultimate astronaut hero of the toy world – a well-equipped action hero known as Major Matt Mason. Continue reading...