Toughskin Jeans

Toughskin Jeans

Kids have the remarkable ability to destroy just about any type of clothing with ease, needing only an hour or so of vigorous play, sometimes minutes. But in the 70s, they begrudgingly met their match. Catalog moguls, Sears and Roebuck, developed a new fabric that was nearly indestructible, perking up the ears of parents everywhere. They marketed the fabric in a line of children's clothing that every kid of the era surely remembers, either fondly or with a pained expression. That’s right, we're talking about Toughskins. Continue reading...

Underoos

Underoos

After eons of wearing simple white undergarments, something magical occurred in 1978 that would forever transform an underwear-wearing kid into a hero among mere mortals. Soon, herds of kids that wouldn’t have been caught dead displaying their skivvies in public were proudly displaying them for all to see. From under-dressed tot to Aquaman in a single bound, kids were transported into a wonderfully fun world of make-believe, thanks to a little fashion innovation lovingly known as Underoos. Let's take a look back at perhaps the most fondly remembered underwear of all time. Continue reading...

Alligator Shirts

Alligator Shirts

Perhaps if they had paid a bit more attention in their prep school biology classes, one of the millions of students sporting their prized “alligator” shirts would have noticed at some point that the emblem adorning their apparel wasn’t an alligator. Maybe nobody ever really gave it a close look, blinded instead by the vast palette of pastel colors to choose from. Whatever the reason, the poor misinterpreted crocodile would have suffer this indignation while teens went crazy for alligator shirts, a mascot for the 80s generation. Continue reading...

Punky Brewster

Punky Brewster

Only the most hardened heart could refuse to soften a little when faced with a little orphaned girl. Just ask Annie, just ask Pippi, just ask Heidi. Now, put a spunky and self-confident little orphan alongside a cantankerous old codger, an odd couple if there ever was one, and you have a recipe for heart-string tugging like no other. Such was the power of Punky Brewster. Continue reading...

Mohawk hairstyle

Mohawks

There have been many hairstyles designed to turn heads over the years, but perhaps none as consistently successful as the mohawk. It is most often identified as a symbol of the punk subculture of the 80s, but it roots, as we will soon see, run far deeper. Continue reading...

Keds

Keds

As any parent can attest, a kid’s energy knows no bounds, and if their footwear isn’t up to the task, it can be decimated quickly from the rigors of playtime. A century ago, kids didn’t even have shoes for play, only those of the leather variety which were considered their “good shoes” – ones that they were expected to keep in pristene condition. If only there was some form of footwear specifically for play, shoes that could get scuffed and dirty without the scorn of a parent’s watchful eye, all would truly be right in the world. Their eventual shoe savior was a company called Keds, who have provided footwear for appreciative kids and adults for nearly a hundred years. Continue reading...

Mood Rings

Mood Rings

During the mid-70s, it was no longer necessary to wear your emotions on your sleeve; any appendage would do! Science and marketing merged to unleash one of the biggest fads of all time, the mood ring. Soon, everyone and their mother seemed to be wearing one of these jewelry accessories on their finger, making it easy for the bystander (if the ads were to be believed, at least) to tell what the other person was feeling. Continue reading...

Mr. Zog's Sex Wax

Mr. Zog’s Sex Wax

Is there any doubt that sex sells, not just a little, but really, really well? Well, if you remain unconvinced sit back and listen to the tale of a man who sold boatloads of innocuous surfboard wax and warehouses full of tee-shirts to millions of kids across America, many of whom didn’t even own surfboards – simply by throwing that provocative three-lettered word in the name of his product. Continue reading...