
Competition has always been the name of the game in the cola beverage industry, with the two giants, Coke and Pepsi consistently trying to capture more of the other's market with new and innovative soft drinks. It's a risky endeavor to be sure, a primary example being the highly-touted New Coke, which fizzled quickly and became an embarrassment for the company. And on the other side of the aisle, the competition will always be remembered for the grandiose introduction, yet short history, of Crystal Pepsi.
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