
Prior to the 1970s, chewing gum was only available in a few incarnations, the vending machine gumball, the stick, and little hard individually-wrapped wads such as Bazooka and Dubble Bubble. But along with disco and CB radios, the 70s will also be remembered for another, and longer-lasting, contribution to the world - the advent of soft gum. And while Bubblicious wasn't the first on the market, its full spectrum of delicious flavors has kept it one of the biggest selling soft gum products of all time.
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