Keebler Elves

The Keebler Elves

With a taste so uncommonly good, it’s hard to believe that their delicious treats came from a hollowed-out tree. But not just any old tree - this one contained magical ovens, each one manned by the diminutive bakers known fondly to us as the Keebler Elves. And throughout their long history, they have continued to tantalize all who come within sight or smell of their irresistible specialty – cookies! Join us as we remember this trio of tree-dwelling mascots from yesteryear. Continue reading...

Fruit-Pie-the-Magician

Fruit Pie The Magician

Some illusionists have a penchant for pulling rabbits from a hat; others seem to enjoy sawing lovely ladies in two. But this guy had his own tasty tricks up his sleeve. He was the Houdini of all things Hostess and his name was Fruit Pie the Magician. And for over 30 years, his face graced each and every wrapper of Hostess Fruit Pies. Continue reading...

Necco Wafers

Necco Wafers

There are a number of candies that just seem like they have always been here. And that's because their invention far exceeds any of our lifespans. And if you ever wanted to know what the oldest continually-produced candy in America is, look no further than those powdery quarter-shaped wafers, known the world over as Necco. Continue reading...

Tony the Tiger

Tony the Tiger

Extolling the virtues of Frosted Flakes for over half a decade, Tony the Tiger has exclaimed his way into the hearts of kids and adults everywhere with his exuberant expression, “They’re Grrrreat!” But Tony did more than that, he taught every kid a lesson along the way – the importance of having a balanced breakfast every morning. Continue reading...

Candy Canes

Candy Canes

They are the quintessential Christmas confection, a traditional treat beloved the world over. One glimpse of their prominent red and white stripes is all it takes to recognize them as candy canes, the sweet that has put kids in the holiday spirit for well over three hundred years. Continue reading...

Ribbon Candy

Ribbon Candy

Although perhaps not as prevalent as itsAlthough perhaps not as prevalent as its confectionery cousin, the candy cane, there are few traditional holiday treats as regal in appearance as ribbon candy. Festively-colored and possessing a satin sheen, it has remained a staple of Christmas candy dishes since the turn of the century. confectionery cousin, the candy cane, there are few traditional holiday treats as regal in appearance as ribbon candy. Festively-colored and possessing a satin sheen, it has remained a staple of Christmas candy dishes since the turn of the century. Continue reading...

Trix Rabbit

Trix Rabbit

Usually when one repeats the same task and yet expects a different result, it is a textbook example of insanity. But there are exceptions. When a generous helping of Trix cereal is involved, you can’t really blame that bunny for repeatedly trying to snag himself a bowl. In fact, it’s hard not to sympathize. And for all that effort, one thing is indisputable; Trix Rabbit has sold a heck of a lot of cereal over the years. Continue reading...

Astronaut Food

Astronaut Food

Throughout most of the 20th century, it was no secret that dreams of space travel captured the hearts and imaginations of just about every tyke in existence. As the 60s arrived and astronauts started venturing out into this unexplored territory, one particular area of interest was the food that the astronauts took with them. And realizing some serious marketing potential here, numerous manufactures decided to give young consumers a taste of what these brave explorers were munching in their zero gravity environment. Continue reading...