Bob Marley

Bob Marley

Once called “the first Third World superstar”, Bob Marley was a visionary who introduced the world to the sounds of Jamaican reggae music. Charismatic, controversial and a gifted songwriter and lyricist, Marley and his group, The Wailers, left a legacy of music that has far outlived his brief time on the planet, and continues to flourish throughout the world. Continue reading...

Bozo the Clown

Bozo the Clown

Few clowns have ever enjoyed the same enduring popularity as the lovable red-haired, white-faced icon known as Bozo. For over half a century, literally dozens of men have donned the floppy shoes and red nose for the television cameras and endeared Bozo the clown to generations of young viewers. Continue reading...

Casper the Friendly Ghost

Casper, The Friendly Ghost

Have you ever noticed that the sinister spirits are the ones who get all the press? Meanwhile, for over 65 years, one benevolent soul, Casper, has lived a virtuous (after)life - the Gandhi of the ghost world, as it were. Possessing not a single sadistic bone in his body (nor any other bones for that matter), Casper’s intentions were purely peaceful; he just wanted some friends, and we rooted him on in his quest. Today, we thought it was time to give some props to the apparition you couldn’t help but love, Casper, The Friendly Ghost. Continue reading...

Charles Atlas

Charles Atlas

Anyone with a penchant for comic books from yesteryear has encountered the story of the 97-pound weakling. Losing his girl after having sand kicked in his face by a bully, he discovers the miracle of “dynamic tension” and comes back a mountain of muscle, exacting revenge upon his former tormentor. This comic strip advertisement would be enough of an enticement to get millions of males between the ages of 15-25 to send Charles Atlas their money and make him a household name the world over. Continue reading...

Chef Boyardee

Chef Boyardee

More often than not, a product mascot is a figment of the imagination of some advertising executive. But once in a while, you get the real deal, such as Ettore Boiardi, better known by the phonetic spelling of his last name, Chef Boyardee. Continue reading...

Clara Peller

Clara Peller

If you regularly watched television in the 80s, you couldn’t miss the cantankerous, yet lovable Clara Peller, the 82-year old star of a highly successful advertising campaign for Wendy’s restaurants. A diminutive lady with a husky voice, her three-word utterance of “Where’s the beef?” became of the most fondly-remembered catchphrases of the era. Let’s take a look: Continue reading...

Clarabell

Clarabell

What a travesty it would be to have a circus without a clown. It seems no less odd than having a western without a cowboy. Such was the dilemma on the popular children’s show, Puppet Playhouse, featuring host Buffalo Bob Smith and a loveable puppet named Howdy Doody. Taking place in a circus setting, the show had everything a kid could want – except for a clown. Thankfully, along came Clarabell, a sidekick so loveable he became an icon. Continue reading...

Colonel Sanders

Colonel Sanders

When it comes to iconic characters in advertising history, most are fictitious, the product of someone’s vivid imagination. One colorful exception was Colonel Harland Sanders. Wearing his immaculate white suit, skinny tie and sporting his trademark goatee, Colonel Sanders professed the virtues of his plump juicy chicken, fried up with his secret “11 herbs and spices,” to anyone who would listen - and it turned out that millions did. Today, we honor the real man responsible for bringing Kentucky Fried Chicken to the dinner table. Continue reading...