Mr. Owl

Mr. Owl

One wonders how many questions the wise Mr. Owl fielded over the year from the various critters in the forest. As it stands, he will always be remembered for that one particularly iconic question, posed to him by a young boy, who innocently asked, “Mr. Owl, how many licks does it take to get to the center of a Tootsie Pop?” Of course, our fine-feathered friend succumbs to temptation, forgoes science in favor of flavor, and after chomping through the dense candy shell to get to his chocolaty prey, proclaims “three!”

Continue reading...

Pillsbury Doughboy

Pillsbury Doughboy

First off, and for the sake of accuracy, it should be noted that lovably irresistible lump of dough with the chef’s hat is really named “Poppin’ Fresh.” Most, however, know him simply as the Pillsbury Doughboy, the giggly mascot with the sensitive tummy. And when he was called on to represent a line of fresh-baked rolls, he didn’t hesitate to rise to the occasion. Let's take a look back at this memorable mascot, shall we?

Continue reading...

Rollen Stewart

Rollen Stewart

Few ever knew his real name. But millions who tuned into major sporting events in the late 70s and much of the 80s became accustomed to his smiling face – not to mention his hard-to-miss rainbow wig and religious message. His name was Rollen Stewart, but most remember him simply as Rainbow Guy.

Continue reading...

Smokey Bear

Smokey Bear

With World War II raging away, natural resources needed to be protected at all costs. A forest fire could be devastating in terms of lost lumber. The government handed a very special bear the task of informing the public on the dangers of forest fires and the need for watchful vigilance. And for over 60 years, he has proven himself worthy of the task. He is Smokey Bear and his contributions to the war effort and beyond have made him a legend.

Continue reading...

Spuds McKenzie

Spuds McKenzie

A dog named “Honey Tree Evil Eye” just doesn’t have a nice ring to it in terms of advertising mascots. Change the moniker to Spuds McKenzie, however, and you have a partying pooch that anyone could love. In fact, that universal love-fest from people of all ages is what would eventually lead to the curtailing of the beer-hawking bull terrier’s appearances.

Continue reading...

The Keebler Elves

Keebler Elves

With a taste so uncommonly good, it’s hard to believe that their delicious treats came from a hollowed-out tree. But not just any old tree - this one contained magical ovens, each one manned by the diminutive bakers known fondly to us as the Keebler Elves. And throughout their long history, they have continued to tantalize all who come within sight or smell of their irresistible specialty – cookies! Join us as we remember this trio of tree-dwelling mascots from yesteryear.

Continue reading...

Tony the Tiger

Tony the Tiger

Extolling the virtues of Frosted Flakes for over half a decade, Tony the Tiger has exclaimed his way into the hearts of kids and adults everywhere with his exuberant expression, “They’re Grrrreat!” But Tony did more than that, he taught every kid a lesson along the way – the importance of having a balanced breakfast every morning.

Continue reading...

Toucan Sam

Toucan Sam

It is a well-known fact that in the world of cartoons, a big nose allows one to smell things at great distances. Perhaps the best example of this ability lies in a colorful creature from the South American rainforests, Ramphastos sulfuratus, or in layman’s terms, a keel-billed Toucan by the name of Sam – Toucan Sam.

Continue reading...

Trix Rabbit

Trix Rabbit

Usually when one repeats the same task and yet expects a different result, it is a textbook example of insanity. But there are exceptions. When a generous helping of Trix cereal is involved, you can’t really blame that bunny for repeatedly trying to snag himself a bowl. In fact, it’s hard not to sympathize. And for all that effort, one thing is indisputable; Trix Rabbit has sold a heck of a lot of cereal over the years.

Continue reading...

Twinkie the Kid

Twinkie the Kid

One third of the trinity of Hostess snack cake mascots, he’s the rootin’, tootin’ crème-filled cowboy, ready to save the day and offer up a tasty Twinkie to anyone who needs a little yummy goodness in their lives. Let’s take a look back at this memorable mascot that has graced every box of Twinkies (and more than a few television commercials) since the 70s.

Continue reading...