Spuds McKenzie

Spuds McKenzie

When it comes to advertising mascots, a dog named “Honey Tree Evil Eye” just doesn’t have the right ring to it. Change the moniker to Spuds McKenzie however and you have a partying pooch that anyone could love. In fact, that universal love-fest from people of all ages is what would eventually lead to the curtailing of the beer-hawking bull terrier’s appearances. Continue reading...

Charles Atlas

Charles Atlas

Anyone with a penchant for comic books from yesteryear has encountered the story of the 97-pound weakling. Losing his girl after having sand kicked in his face by a bully, he discovers the miracle of “dynamic tension” and comes back a mountain of muscle, exacting revenge upon his former tormentor. This comic strip advertisement would be enough of an enticement to get millions of males between the ages of 15-25 to send Charles Atlas their money and make him a household name the world over. Continue reading...

Smokey Bear

Smokey Bear

With World War II raging away, natural resources needed protection at all costs. A forest fire could be devastating in terms of lost lumber. The government handed a very special bear the task of informing the public about the dangers of fire and the need for watchful vigilance. And for over 60 years, he has proven himself worthy of the task. He is Smokey Bear and his contributions to the war effort and beyond have made him a legend. Continue reading...

Evel Knievel

Evel Knievel

It was nearly impossible to be a kid in the 70s and not know about Evel Knievel, an iconic folk hero for a generation that grew up a little too late to catch the space race or Daniel Boone. Eyes sat transfixed to television sets each time he put on his helmet and propelled his motorcycle towards a ramp - sending the daredevil flying over cars, buses, fountains, canyons, and anything else that seemed worthy of being jumped over. Continue reading...

Iron Eyes Cody

Iron Eyes Cody

The story of Iron Eyes Cody is a fascinating one. With a solitary tear rolling down his cheek as he mourned the polluted land around him, he became a catalyst for modern environmentalism and encouraged us to clean up the growing litter problem. A champion of Native-American causes, an actor that appeared in dozens of films, he is without doubt the single most recognizable Native-American face in modern culture. There’s just one tiny detail, a seldom-mentioned tidbit that somewhat clouds the history of this iconic character – he wasn’t an Indian. Continue reading...

Ludwig Von Drake

Ludwig Von Drake

There seems to be an unwritten rule that anyone who is a genius must also be eccentric. The same holds true for the duck with all the answers, Ludwig Von Drake. While he may never have possessed the same star power as his beloved nephew, Donald, he made a name for himself in many classic Disney offerings. Continue reading...

Bozo the Clown

Bozo the Clown

Few clowns have ever enjoyed the same enduring popularity as the lovable red-haired, white-faced icon known as Bozo. For over half a century, literally dozens of men have donned the floppy shoes and red nose for the television cameras and endeared Bozo the clown to generations of young viewers. Continue reading...

Hello Kitty

Hello Kitty

Surprisingly, it all started with a mere change purse, one adorned with the face of a sweet little mouthless kitty – a nice little product that one would imagine would make for a cute little short-lived fad. But “fad” doesn’t even begin to describe the magnitude, the enormous impact, the marketing machine, the iconic status that this darling little feline we know as Hello Kitty would have on the world. Continue reading...