King Ding Dong

King Ding Dong

He was the regal mascot for the crown jewels of crème filled treats, living high on a hill in his chocolate castle surrounded by the obligatory fudge-filled moat. Ladies and Gentlemen, introducing His Royal Highness – King Ding Dong. Let’s take a look back at this beloved Hostess mascot from yesteryear. Continue reading...

Famous Amos

Famous Amos

In the world of snack foods, there is perhaps no better representation of the “American Dream” than the inspiring story of a humble man named Wally Amos. He grew up in Tallahassee, Florida and learned from his aunt how to make her celebrated chocolate chip cookies. And while it took him many years, Wally “Famous” Amos learned that if you do what you love, the rewards can be amazing. His Famous Amos cookies surged in popularity throughout the 80s and are now found just about anywhere that cookies are sold. Continue reading...

Crunchberry Beast

Crunchberry Beast

Ah, there is nothing like the fresh taste of Crunchberries in season. With hints of strawberry and a delightful crunchy exterior, it would almost seem you could live on those little pink fruits. Of course, you would be better off making them part of more rounded nutritional breakfast, but there was a particular species of animal that thrived solely upon these berries for its daily dietary needs - a beloved cereal mascot named the Crunchberry Beast. Continue reading...

Rollen Stewart

Rollen Stewart

Few ever knew his real name. But millions who tuned into major sporting events in the late 70s and much of the 80s became accustomed to his smiling face – not to mention his hard-to-miss rainbow wig and religious message. His name was Rollen Stewart, but most remember him simply as Rainbow Guy. Continue reading...

Rodney Allen Rippy

Rodney Allen Rippy

Nothing says television commercial like a cute little kid with a grinning face and an infectious giggle. It was a formula that worked wonders for a little boy named Rodney Allen Rippy and helped put his mug all over the television set in the 70s. Continue reading...

Mr. Zip

Mr Zip

He was a tireless public servant, facing indifference and ignorance at every turn. And yet, with the monumental task he was given, he performed like a true hero and made sure that all correspondence was handled in the most efficient manner. He was Mr. Zip, “Zippy” to his friends, and he made the world a better place, five little numbers at a time. Continue reading...

Colonel Sanders

Colonel Sanders

When it comes to advertising mascots, most are fictional, the product of some ad agency's vivid imagination. One colorful exception was Colonel Harland Sanders. Wearing his immaculate white suit, skinny tie and sporting his trademark goatee, Colonel Sanders professed the virtues of his plump juicy chicken, fried up with his secret “11 herbs and spices,” to anyone who would listen. And, as it turned out, millions did. Continue reading...

Jolly Green Giant

Jolly Green Giant

He was a man of few words, and those he had were clearly plagiarized from Santa Claus. He was green, he was a giant, and had it not been for an extreme makeover, he might never have found his way into our collective hearts. Hawking his wares of freshly canned vegetables, he is none other than the Jolly Green Giant. Continue reading...