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Sea Monkeys

For the child seized by the creative spirit, when construction toys like Legos were simply not enough, Sea Monkeys satisfied a tyke’s urge to meddle in the realm of biology. Aided by an intensive ad campaign appearing in every comic book in the 1960s and 70s, Sea Monkeys sparked the imagination and intrigued the junior (mad) scientists of America. Continue reading...

Intellivision

Intellivision

The video game console wars of the early 80s were reminiscent of the video format wars a few years earlier, where VHS won the popularity contest hands-down, yet Betamax still boasted a better quality. In this arena, the Atari 2600 played the role of the VHS tape and underdog challenger was Mattel’s Intellivision, a fine little video game system that never quite captured the same spotlight, but will forever be remembered by many from that era as the superior system. Continue reading...

tonka

Tonka Trucks

Let's face it: There are few ways to demonstrate the invincibility of a toy that are as convincing as having an elephant stand on it. And, as viewers of the highly successful 1974 commercial could readily attest, the imagery merely re-enforced a fact that every boy in America already knew; Tonka Trucks are virtually indestructible. This reputation of durability has made Tonka easily the most recognizable name in toy trucks for over 5 decades. Let’s take a look back. Continue reading...

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My Buddy

Not since Jack Jones sang the opening to The Love Boat has a theme song been as exuberantly performed as the one that accompanied My Buddy. Of course, the kid that sang this composition had plenty to be enthusiastic about – My Buddy was a pretty unique playtime pal. A departure from conventional marketing wisdom, this was a doll marketed for male children. Continue reading...

hot-wheels

Hot Wheels

In the world of die-cast toy cars, attention to detail is appreciated, but what kids really crave is speed. And for over forty years, Mattel's Hot Wheels have delivered the goods, proclaiming themselves not only fast, but the fastest. As such, they have remained enormously popular (and collectable) ever since they were first introduced in 1968. Continue reading...

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Etch-A-Sketch

Perhaps one of the most popular drawing toys ever conceived, the Etch-A-Sketch has been testing the imagination and dexterity of millions of artists for the past fifty years with its two little white knobs. Master their operation and you can create a masterpiece. Make a little mistake, and you will literally have to shake it off and start over. Let's take a look back at the history of this classic toy. Continue reading...

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Whee-Lo

Sometimes the very repetitive nature of games is what makes them so mesmerizing. Such is the case with Whee-Lo, a toy that was introduced in the 1950’s, and was so unique and addictive that it continues to sit on store shelves today. Let's take a look back at this memorable toy that has perpetually entertained us for over half a decade. Continue reading...

Magic 8 Ball toy

Magic 8 Ball

When you are in need of some quick advice, what better place to turn than to a trusted, all-knowing billiard accessory. For more than 50 years, people have been posing questions to the Magic 8 Ball, a toy that is never at a loss for words and ready to offer enigmatic solutions to all of life’s problems with a quick shake and a glance into the murky window of destiny. Let’s take a look back at this classic toy. Continue reading...