MyBuddyFinal

My Buddy

Not since Jack Jones sang the opening to The Love Boat has a theme song been as exuberantly performed as the one that accompanied My Buddy. Of course, the kid that sang this composition had plenty to be enthusiastic about – My Buddy was a pretty unique playtime pal. A departure from conventional marketing wisdom, this was a doll marketed for male children. Continue reading...

hot-wheels

Hot Wheels

In the world of die-cast toy cars, attention to detail is appreciated, but what kids really crave is speed. And for over forty years, Mattel's Hot Wheels have delivered the goods, proclaiming themselves not only fast, but the fastest. As such, they have remained enormously popular (and collectable) ever since they were first introduced in 1968. Continue reading...

EtchASketchFinal

Etch-A-Sketch

Perhaps one of the most popular drawing toys ever conceived, the Etch-A-Sketch has been testing the imagination and dexterity of millions of artists for the past fifty years with its two little white knobs. Master their operation and you can create a masterpiece. Make a little mistake, and you will literally have to shake it off and start over. Let's take a look back at the history of this classic toy. Continue reading...

Whee-loFinal

Whee-Lo

Sometimes the very repetitive nature of games is what makes them so mesmerizing. Such is the case with Whee-Lo, a toy that was introduced in the 1950’s, and was so unique and addictive that it continues to sit on store shelves today. Let's take a look back at this memorable toy that has perpetually entertained us for over half a decade. Continue reading...

Magic 8 Ball toy

Magic 8 Ball

When you are in need of some quick advice, what better place to turn than to a trusted, all-knowing billiard accessory. For more than 50 years, people have been posing questions to the Magic 8 Ball, a toy that is never at a loss for words and ready to offer enigmatic solutions to all of life’s problems with a quick shake and a glance into the murky window of destiny. Let’s take a look back at this classic toy. Continue reading...

AntFarmFinal

Uncle Milton’s Ant Farm

Today, we take a look back at a true classic, an educational toy that lives and breaths and burrows and scurries. For over fifty years, kids have stared intently through the clear plastic walls of their formicarium (the scientific term for ant farm), as their new ant friends labor intensively to construct a sand-tunneled utopia. Granted, anyone can build one of these observation instruments with a handful of easy-to-obtain supplies, but we have long put our trust into a man named Milton Martin Levine, known to millions of kids as Uncle Milton, to supply us with his special Ant Farms (ants included). Continue reading...

CrayolaCrayonsFinal

Crayola Crayons

Long before most of us were entrusted with things like paint and permanent markers, those wishing to explore their artistic talents were limited to the simple, non-toxic pleasures of crayons. And there is simply no other brand that ever came close to capturing this market like Crayola. With their rainbow of vivid colors, and an intoxicating smell that still lingers in the minds of many, Crayola is now synonymous with the crayon and, as such, accompanied just about all of us through our pre-adolescent creative endeavors. Today, we take a look back at one of the most iconic drawing tools ever to land in a child's hand. Continue reading...

ArmyMenFinal

Army Men

Some say it’s hard to keep a good man down. Nothing more true could be said about Army Men: green plastic soldiers fixed to a molded base, which stand defiant in the face of oppression, tyranny, and latent childhood aggression - as they have for over fifty years. Let's take a look back at these valiant toy servicemen from yesteryear. Continue reading...