Trix Rabbit


Usually when one repeats the same task and yet expects a different result, it is a textbook example of insanity. But there are exceptions – such as when a generous helping of Trix cereal is involved. You can’t really blame that bunny for repeatedly trying to snag himself a bowl. In fact, it’s hard not to sympathize with his plight. For his enduring effort, one thing is indisputable; Trix Rabbit’s larcenous ways have sold a heck of a lot of cereal.

Floppy-eared friend, Trix Rabbit has been conniving for a bowl of Trix cereal for literally decades now. He is a master of disguise; often dressing in ways that he hopes will fool the two little tykes that act as guardians of the fruity corn puffs. And although he can usually distract them long enough to make off with the goods, it is never long before they retrieve their cereal bounty, once again depriving Trix Rabbit of the delicacy he so craves. And to further rub his misfortune in his face, an admonishment always follows; “Silly Rabbit, Trix are for kids!”

So how long has this bunny been waiting to settle down to a nice bowl of Trix? Well, ever since 1959, when one Sunday evening, ad man Joe Harris sat down and created the little fellow. That’s quite a few years for a cereal to have the same mascot and same catchphrase. It made Trix cereal one of the biggest sellers ever for parent company, General Mills. The only time the rabbit (voiced by actor, Delo States) didn’t appear on the box was for a brief time in 2003, when his face was replaced by one of five suspects in “The Great Trix Train Robbery.”

The phrase “Silly Rabbit, Trix are for kids” has worked its way into popular culture in many ways over the years, most notably in song. Sonic Youth, the Insane Clown Posse and Public enemy have all used the phrase. It has even shown up on a number of television shows, including The Simpsons, Family Guy and The Golden Girls.

In 1991, a survey was conducted, asking kids if the rabbit should finally be allowed to get his paws on a bowl of Trix. The response was a resounding “Yes!” Fact is, kids felt sorry for him and his never-ending plight. So, miracle of all miracles, he was afforded a single bowl of Trix. It must have tasted of pure ambrosia after those long years of struggle, the years of glued-on mustaches, the years of having a reward snatched right from your very hands. For once, the rabbit wasn’t so silly. Trix were for him. Maybe he wasn’t so insane after all, but rather, just persistent.

Do your childhood memories include rooting for the Trix rabbit, or just chowing down on some yummy Trix cereal? Either way, we’d love to hear all of your recollections in our comments section, as we tip our hats to this beloved advertising mascot that, much like his cousin, the Energizer bunny, just keeps on going.

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