Violet Crumble

Violet Crumble

When you think of Australian foods that have made an impact in the States, your list might be limited to Foster’s Beer, shrimps on the barbie, and perhaps a strange concoction known as Vegamite. Less easy to remember, but equally worthy of mention, is a tasty candy bar that emerged in the 80s called Violet Crumble. A unique confection sold in a shiny purple wrapper, the candy bar might not have given Snickers a run for their money, but they remain fondly remembered by many for being different, and delicious.

Violet Crumbles have been around Australia for almost a century now. Introduced in 1913 by the Hoadley Chocolate Company, they consist of a bar of crisp yellow honeycomb that is coated in a layer of milk chocolate. They are lightweight and crunchy, assuming they are kept fresh and not allowed to soften by moisture. Realizing that the key to success was this freshness, the company has taken numerous steps over the years to ensure that the candy bar retains its crispy texture after shipment. Dipping them twice in chocolate is the first step, then they are immediately cooled and placed in a foil wrapper designed in Switzerland specifically for the candy bar. When they are fresh, they are divine – crispy bits of honeycomb that soften instantly in the mouth. The pairing of honey and chocolate meld together to create a unique and unforgettable flavor.

In the late 80s, Nestlé acquired the rights to Violet Crumble and they began showing up in America. They were readily available in most candy aisles throughout the 90s, but then quietly faded away. Today, they are still available (and quite popular) in Hawaii but that’s about it. Should you happen to live on the mainland, you might find them in a retro candy store, but your best bet is to order directly from the land down under. Granted, honeycomb isn’t everyone’s cup of tea, but for those who enjoy the flavor, there were few candy bars that could match a Violet Crumble.

Do you have fond memories of eating these imported treats? Do you still seek them out? We welcome all of your memories of Violet Crumble in our comments section, as we tip our hats to a confection that dares to be different, here at Retroland.

One Response to “Violet Crumble”

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  1. Rob says:

    I love Violet Crumble. They’re still available in the San Francisco area, at some of the “higher end” supermarkets, such as Mollie Stone’s & Lunardi’s.

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